Freakalytics™Rapid Analytics to Explore, Understand, Communicate & Act |
|
The “Simple Business Dashboard Design Strategies” presentation can be downloaded here. I am presenting this presentation today at 4 PM Pacific on Stacey Barr’s Measure and More Webinar.
The dashboard example in this presentation is available below.
Read the rest of this entry »
“A Week in the Life of an Analyst Rock Star: Using Analytics to Dramatically Boost Bottom Lines”
You can download the examples discussed here (Adobe PDF file). Once you have the examples downloaded, click here to listen to the recorded webcast (download as an MP3 file).
The case studies and topics discussed on this webcast include:
WITH: Stacey Barr and Stephen McDaniel, co-founder of Freakalytics, LLC and author of “Rapid Graphs With Tableau Software” and “SAS for Dummies”. Stacey is “The Performance Measure Specialist” from “Down-Under” and is a recognized expert at how simple improvements in performance measurement can radically improve your business. Stacey was delightful to work with and I encourage you to visit her website for advice on making measurements powerful, easy and fun!
Add Your Comment HereThis was presented at the Tableau Conference 2009. It is about the tremendous opportunities to leverage customer segmentation and lifetime value data at the individual customer level. Click here for the presentation.
Identifying segments for every customer can unlock long-hidden value for your marketing team. Combining this information with Tableau creates a simple means for marketing owners to evaluate and improve their decisions.
A second opportunity is adding lifetime value estimates to each customer as you acquire them and as their behavior adds additional information to inform their value. With lifetime value estimates, you will gain a huge competitive advantage in evaluating your the long-term value of your marketing investments and product decisions. Are your most expensive programs just impacting short-term outcomes and only reaching lower value customers? How are your customers being affected by a blend of marketing programs over time?
Click here to see a summary view on Tableau Public which was constructed from part of the Tableau workbook used in this presentation. Many thanks to Ellie Fields at Tableau for selecting the views and publishing this summary!
→ 1 Comment- Add YoursExecutive Summary
Which “green” activities are consumers performing in their everyday lives? Activities that-
• Save them money?
• Are easy to do?
• Are the most beneficial to the environment?
• Some combination of the three?
By combining insights from a recent survey of consumer behavior with expert opinion on green activities I found that:
• Activities that experts rank as the most beneficial for the environment are not always performed frequently by consumers.
• Economic benefit to the consumer is a stronger predictor of frequently-performed activities than environmental benefit.
• However, convenience to the consumer is the best predictor of green behavior!
Decision-makers for sustainability programs can tailor this method to their particular location by:
• Compiling a list of green activities specific to their region.
• Surveying local consumers and experts.
• Altering which dimensions are included in assessing the importance of various green activities.
“Newcomer” communities can maximize the impact of launching their green programs by:
• Prioritizing activities that are convenient and economical for the consumer.
• Motivating consumers with educational programs and incentives.
• Waiting until the environmental program has gotten off the ground before encouraging activities that are low in convenience and economic benefit- unless they can be financially subsidized.
Newcomer Communities
Read the rest of this entry »
→ 1 Comment- Add YoursMy Background in Data Warehousing
I have been involved in the creation, development, and maintenance of seven data warehouses through the years- one of them before I even knew about the term “data warehousing”! I have built them with SAS and Oracle, SAS alone, Informatica and Oracle, Oracle alone, and SQL Server.
I have also visited many companies as an adviser, consultant and user of their data warehouse. In these many visits, I have seen some successes and many failures. Often, the failures could have been prevented with some key guiding principles.
Data Warehousing or Enterprise Data Integration?
Data warehousing is now known by a new buzz word, Enterprise Data Integration. In fact, SAS recently renamed SAS ETL Studio as SAS Data Integration Studio (they also added some new features around the EDI area, one new feature was around continual data acquisition so that near real time data feeds are available in the data warehouse.) Another great part of SAS EDI is SAS Data Quality, this should be a consideration throughout the entire process, but I won’t directly comment about data quality in this post. Since most people still use the term data warehousing, so I will keep the popular terminology over the analysts and even SAS.
What Does it Take to Build a Successful Data Warehouse? Read the rest of this entry »
Follow Freakalytics on Twitter
RSS for Freakalytics.com
RSS for new course registration alerts
