Freakalytics®

Practical Analytics for Better Decisions

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Dashboard tips by example- bar charts as cascading filters

This dashboard, a Customer Sales Dashboard for a boutique winery, offers one strategic view of key questions asked by winery management. Information such as amount of sales attributed to various marketing programs, estimated profits by customer segment and number of customers acquired during each of the last four years is displayed.

Using a series of cascading filters based on key customer attributes

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Upcoming April presentations and books by Freakalytics

We have several presentations and a book release in the the month of April!

We will be at the SAS Global Forum author party Monday afternoon, April 12th. “SAS for Dummies” is being released today, April 5th. I will be at the author party at the SGF conference with Chris Hemedinger (co-author) meeting other authors and SAS conference attendees.

On April 14th at 9 AM, at SAS Global Forum in Seattle, “The Future of Marketing Analytics with SAS Enterprise Guide“.

On April 14th, we are also

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Listen to the Analytic Talk Show with Stacey Barr

“A Week in the Life of an Analyst Rock Star: Using Analytics to Dramatically Boost Bottom Lines”

You can download the examples discussed here (Adobe PDF file). Once you have the examples downloaded, click here to listen to the recorded webcast (download as an MP3 file).

The case studies and topics discussed on this webcast include:

  • How a niche winery analysed it’s customer segmentation using the Customer Lifetime Value metric and dramatically increased it’s marketing ROI
  • An oil and gas reserves case study that demonstrates the emerging value and impact of using analytics and powerful metrics visualisation in journalism
  • How analytics reveals strategies for maximising the uptake in a community of “green practices”

WITH: Stacey Barr and Stephen McDaniel, co-founder of Freakalytics, LLC and author of “Rapid Graphs With Tableau Software” and “SAS for Dummies”. Stacey is “The Performance Measure Specialist” from “Down-Under” and is a recognized expert at how simple improvements in performance measurement can radically improve your business. Stacey was delightful to work with and I encourage you to visit her website for advice on making measurements powerful, easy and fun!

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Rapid Graphs- Tableau for Customer Segmentation and Lifetime Value Analysis

This was presented at the Tableau Conference 2009. It is about the tremendous opportunities to leverage customer segmentation and lifetime value data at the individual customer level. Click here for the presentation.

Identifying segments for every customer can unlock long-hidden value for your marketing team. Combining this information with Tableau creates a simple means for marketing owners to evaluate and improve their decisions.

A second opportunity is adding lifetime value estimates to each customer as you acquire them and as their behavior adds additional information to inform their value. With lifetime value estimates, you will gain a huge competitive advantage in evaluating your the long-term value of your marketing investments and product decisions. Are your most expensive programs just impacting short-term outcomes and only reaching lower value customers? How are your customers being affected by a blend of marketing programs over time?

Click here to see a summary view on Tableau Public which was constructed from part of the Tableau workbook used in this presentation. Many thanks to Ellie Fields at Tableau for selecting the views and publishing this summary!

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