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	<title>Freakalytics™ &#187; Marketing</title>
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	<link>http://www.freakalytics.com</link>
	<description>Rapid Analytics to Explore, Understand, Communicate and Act™</description>
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		<title>A response to the TDWI article, “An Imperative to Build, Not Buy, Agile BI”</title>
		<link>http://www.freakalytics.com/2010/08/04/a-response-to-the-tdwi-article-%e2%80%9can-imperative-to-build-not-buy-agile-bi%e2%80%9d/</link>
		<comments>http://www.freakalytics.com/2010/08/04/a-response-to-the-tdwi-article-%e2%80%9can-imperative-to-build-not-buy-agile-bi%e2%80%9d/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 16:50:21 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Agile BI]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[BI]]></category>
		<category><![CDATA[Charts]]></category>
		<category><![CDATA[Dashboard]]></category>
		<category><![CDATA[Data Warehousing]]></category>
		<category><![CDATA[Graphs]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Principles]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=2673</guid>
		<description><![CDATA[As TDWI and vendors catch on to the success of “Agile BI” being created with products like Tableau, I find the need to reply to the idea that the same old technology will work in this new world.  This article from TDWI energized me to write a response to this frequently cited idea.  In case [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2010/08/04/a-response-to-the-tdwi-article-%e2%80%9can-imperative-to-build-not-buy-agile-bi%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The BI Challenge, &#8220;Feature lists miss the point&#8221; on DataDoodle</title>
		<link>http://www.freakalytics.com/2010/06/29/feature-lists-miss-the-point-datadoodle/</link>
		<comments>http://www.freakalytics.com/2010/06/29/feature-lists-miss-the-point-datadoodle/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 03:01:47 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Charts]]></category>
		<category><![CDATA[Dashboard]]></category>
		<category><![CDATA[Graphs]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Principles]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[tableau public]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=2624</guid>
		<description><![CDATA[From datadoodle, So many people who should know better seem to miss the point when they mention Tableau. Why? I asked BI veteran Stephen McDaniel for his thoughts — which he gave, but then went on to suggest an almost unheard of challenge: a data analysis face-off among vendors&#8230; Read the rest on Ted&#8217;s web [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2010/06/29/feature-lists-miss-the-point-datadoodle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a data-driven culture in your company</title>
		<link>http://www.freakalytics.com/2010/05/28/creating-a-data-driven-culture-in-your-company/</link>
		<comments>http://www.freakalytics.com/2010/05/28/creating-a-data-driven-culture-in-your-company/#comments</comments>
		<pubDate>Fri, 28 May 2010 16:18:44 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Charts]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Data Tables]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Graphs]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Principles]]></category>
		<category><![CDATA[SAS]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[Tableau Tips]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=2421</guid>
		<description><![CDATA[A great summary of key requirements to build a data-driven culture, by Chris Stolte, Tableau co-founder: 1. Don’t fear the user, 2. Encourage corporate curiosity, 3. Manage to the outliers, 4. Measure, experiment and then measure again, and 5. Build trust and understanding. I would add two more points, one of which Chris is too [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2010/05/28/creating-a-data-driven-culture-in-your-company/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Upcoming April presentations and books by Freakalytics</title>
		<link>http://www.freakalytics.com/2010/04/05/april-2010-presentations-by-freakalytics/</link>
		<comments>http://www.freakalytics.com/2010/04/05/april-2010-presentations-by-freakalytics/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 11:22:57 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Dashboard]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SAS]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=1982</guid>
		<description><![CDATA[We have several presentations and a book release in the the month of April! We will be at the SAS Global Forum author party Monday afternoon, April 12th. &#8220;SAS for Dummies&#8221; is being released today, April 5th. I will be at the author party at the SGF conference with Chris Hemedinger (co-author) meeting other authors [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2010/04/05/april-2010-presentations-by-freakalytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green living dashboard &#8211; green activities in the daily lives of Americans</title>
		<link>http://www.freakalytics.com/2010/03/10/greenliving/</link>
		<comments>http://www.freakalytics.com/2010/03/10/greenliving/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 03:56:06 +0000</pubDate>
		<dc:creator>Eileen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Dashboard]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Graphs]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Surveys]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[tableau public]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=1885</guid>
		<description><![CDATA[Which “green” activities are consumers performing in their everyday lives? Activities that- Save them money? Are easy to do? Are the most beneficial to the environment? Some combination of the three? Dashboard 1 Powered by Tableau Developing an innovative approach, we combined insights from a recent survey of consumer behavior with expert opinion on green [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2010/03/10/greenliving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dashboard Nirvana and Visual Management of Marketing Programs</title>
		<link>http://www.freakalytics.com/2010/02/28/visual_marketing/</link>
		<comments>http://www.freakalytics.com/2010/02/28/visual_marketing/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 05:19:17 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Dashboard]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[tableau public]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=1688</guid>
		<description><![CDATA[View and interact with the strategic customer sales and analyst exploratory dashboards below, both hosted by tableau public. Read Eileen&#8217;s white paper, &#8220;Visual Management of Marketing Programs&#8220;, for detailed explanations on maximizing Marketing ROI with visual marketing dashboards. For practical, tested in the trenches advice on creating great dashboards for marketing programs, view Stephen&#8217;s Dashboard [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2010/02/28/visual_marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Webinar &#8211; Achieve Marketing Dashboard Nirvana</title>
		<link>http://www.freakalytics.com/2010/02/21/10mardashnirv/</link>
		<comments>http://www.freakalytics.com/2010/02/21/10mardashnirv/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 16:07:59 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Dashboard]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Principles]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=1647</guid>
		<description><![CDATA[Practical tips for quickly building and maintaining these data insight tools Tuesday, March 2, 2010- 2:00 PM Eastern Time / 11:00 AM Pacific Time Are you buried under a pile of reports that yield few marketing insights? Need help in taking the plunge to build simple but intuitive dashboards that update easily? If you want [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2010/02/21/10mardashnirv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Listen to the Analytic Talk Show with Stacey Barr</title>
		<link>http://www.freakalytics.com/2009/09/30/analyticstar/</link>
		<comments>http://www.freakalytics.com/2009/09/30/analyticstar/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 15:59:10 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Oil]]></category>
		<category><![CDATA[SAS]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Tableau]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=1324</guid>
		<description><![CDATA[&#8220;A Week in the Life of an Analyst Rock Star: Using Analytics to Dramatically Boost Bottom Lines&#8221; You can download the examples discussed here (Adobe PDF file). Once you have the examples downloaded, click here to listen to the recorded webcast (download as an MP3 file). The case studies and topics discussed on this webcast [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2009/09/30/analyticstar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.freakalytics.com/large_files/2009OCT_Freakalytics_Stacey_Analyst_Rock_Star.mp3" length="13830951" type="audio/mpeg" />
		</item>
		<item>
		<title>The seven habits of analyst rock stars!</title>
		<link>http://www.freakalytics.com/2009/07/21/analystrockstars/</link>
		<comments>http://www.freakalytics.com/2009/07/21/analystrockstars/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:45:41 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Dashboard]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Graphs]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Oil]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=950</guid>
		<description><![CDATA[Implement and practice these seven habits to make your work relevant, timely and actionable for the business and your customers! Collect, discuss and understand  the questions that matter for your customers and business owners.  Working with the business, determine how valuable the various questions are and whether they can be acted upon.  How much time [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2009/07/21/analystrockstars/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rapid Graphs- Tableau for Customer Segmentation and Lifetime Value Analysis</title>
		<link>http://www.freakalytics.com/2009/07/18/ltv/</link>
		<comments>http://www.freakalytics.com/2009/07/18/ltv/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 19:41:30 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Data Warehousing]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tableau]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/?p=903</guid>
		<description><![CDATA[This was presented at the Tableau Conference 2009. It is about the tremendous opportunities to leverage customer segmentation and lifetime value data at the individual customer level. Click here for the presentation. Identifying segments for every customer can unlock long-hidden value for your marketing team. Combining this information with Tableau creates a simple means for [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2009/07/18/ltv/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Download Slides- Webinar With Tableau on Visual Data Mining</title>
		<link>http://www.freakalytics.com/2009/06/05/upcoming-webinar-with-tableau-on-visual-data-mining/</link>
		<comments>http://www.freakalytics.com/2009/06/05/upcoming-webinar-with-tableau-on-visual-data-mining/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 07:05:24 +0000</pubDate>
		<dc:creator>Stephen McDaniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Principles]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.freakalytics.com/blog/?p=205</guid>
		<description><![CDATA[Thanks for all of your kind comments and wonderful feedback!  I will try to get back to as many of you as the last few weeks of writing the book allows! Visual Data Mining: Finding Patterns and Key Insights in Online Marketing Data Date/Time: Already Occured- 6/11/2009 Presented by: American Marketing Association Sponsored by: Tableau [...]]]></description>
		<wfw:commentRss>http://www.freakalytics.com/2009/06/05/upcoming-webinar-with-tableau-on-visual-data-mining/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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