We have several presentations and a book release in the the month of April!
We will be at the SAS Global Forum author party Monday afternoon, April 12th. “SAS for Dummies” is being released today, April 5th. I will be at the author party at the SGF conference with Chris Hemedinger (co-author) meeting other authors and SAS conference attendees.
On April 14th at 9 AM, at SAS Global Forum in Seattle, “The Future of Marketing Analytics with SAS Enterprise Guide“.
On April 14th, we are also
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View and interact with the strategic customer sales and analyst exploratory dashboards below, both hosted by tableau public.
Read Eileen’s white paper, “Visual Management of Marketing Programs“, for detailed explanations on maximizing Marketing ROI with visual marketing dashboards.
For practical, tested in the trenches advice on creating great dashboards for marketing programs, view Stephen’s Dashboard Nirvana webinar.
In this case study, we used customer demographic and sales databases from a boutique winery in combination with Tableau Software
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Practical tips for quickly building and maintaining these data insight tools
Tuesday, March 2, 2010- 2:00 PM Eastern Time / 11:00 AM Pacific Time
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Number 6
Waterfall chart examples with detailed instructions on creating them with your own data in Tableau
Waterfall Chart in Tableau and a Superior Alternative…
Number 5
Do your New Year’s resolutions have you wondering where your money goes? Here’s a snapshot of the average American and their spending habits
How the average American spends their income
Number 4
Trying to figure out how to share customer segmentation and lifetime value insights with your business team?
Customer Segmentation and Lifetime Value Analysis
Number 3
Where’s all that oil money going? Which countries are very dependent on oil imports? Which countries have so much oil their citizens will never need to work?
Visual Metrics to Inform: Petro-Wealth Importance by Region and Country
Number 2
A shocker at number 2 since this post is several years old, a testament to the popularity of SAS and the power of SAS Enterprise Guide,
The Joy of SAS Enterprise Guide
Number 1
And, the top blog post with props to Ellie Fields and Chris Stolte at Tableau for their strong editorial review and support, a 100 year dashboard of S&P stock returns and the historic investing environment S&P Composite Stock Market Returns Dashboard
Wishing all of you a happy, successful 2010! Thanks to our many customers and readers for all of your support! Finally, a special thanks to all of our friends at Tableau Software and SAS!
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“A Week in the Life of an Analyst Rock Star: Using Analytics to Dramatically Boost Bottom Lines”
You can download the examples discussed here (Adobe PDF file). Once you have the examples downloaded, click here to listen to the recorded webcast (download as an MP3 file).
The case studies and topics discussed on this webcast include:
- How a niche winery analysed it’s customer segmentation using the Customer Lifetime Value metric and dramatically increased it’s marketing ROI
- An oil and gas reserves case study that demonstrates the emerging value and impact of using analytics and powerful metrics visualisation in journalism
- How analytics reveals strategies for maximising the uptake in a community of “green practices”
WITH: Stacey Barr and Stephen McDaniel, co-founder of Freakalytics, LLC and author of “Rapid Graphs With Tableau Software” and “SAS for Dummies”. Stacey is “The Performance Measure Specialist” from “Down-Under” and is a recognized expert at how simple improvements in performance measurement can radically improve your business. Stacey was delightful to work with and I encourage you to visit her website for advice on making measurements powerful, easy and fun!
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This was presented at the Tableau Conference 2009. It is about the tremendous opportunities to leverage customer segmentation and lifetime value data at the individual customer level. Click here for the presentation.
Identifying segments for every customer can unlock long-hidden value for your marketing team. Combining this information with Tableau creates a simple means for marketing owners to evaluate and improve their decisions.
A second opportunity is adding lifetime value estimates to each customer as you acquire them and as their behavior adds additional information to inform their value. With lifetime value estimates, you will gain a huge competitive advantage in evaluating your the long-term value of your marketing investments and product decisions. Are your most expensive programs just impacting short-term outcomes and only reaching lower value customers? How are your customers being affected by a blend of marketing programs over time?
Click here to see a summary view on Tableau Public which was constructed from part of the Tableau workbook used in this presentation. Many thanks to Ellie Fields at Tableau for selecting the views and publishing this summary!
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