Freakalytics^®

In my many visits to a wide array of companies, I have noticed a common theme amongst fellow programmers, analysts, and statisticians. After years of lengthy study and practice to become expert at their area, they often express frustration and consternation for those who are less focused on the effective and proper use of data in decision-making. Your potential customers in the various areas of the business often appear to make decisions with minimal use of analysis or even data points, sometimes appearing to ignore or misunderstand your work available to them. Many of these “gut” people in the business are managers, entrepreneurs, or MBA’s. They are frequently much more willing to take on the risk of using a very simple analysis to make big decisions.  This doesn’t mean they like it that way, they are often forced to face the fact that time is money and lack of prompt action can be very costly versus staying the current course.  This is where you can come in with just a few more skills and really become a star…

Read the rest of this entry »