Freakalytics®Practical Analytics for Better Decisions |
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Click for the detailed timeline of Freakalytics activities
Since 2007, we have traveled 365,000 miles
to help tens of thousands of people via
8 books,
24 conference talks,
47 public trainings,
26 on-site trainings,
5 conference seminars,
15 analytic advisory engagements
and 36 consulting projects.
Click to review our detailed timeline.
Comments OffTableau has three desktop products available for download. The last two are absolutely free for anyone to use!
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Tableau Desktop is the full-featured version of the revolutionary visual data analysis software. Connect to almost any data source to explore, visualize and quickly gain insights. Wrap it all up with dynamic, easy to create dashboards! Go to
Attend hands-on Tableau training taught by the author of the first book on Tableau, Stephen McDaniel. Please join us in Seattle this September, New York or Washington, DC this October, or London or Dallas, TX this November. Register early and save $100-$300 (US course locations).
Our London training seminar is being offered in conjunction with marketingQED, Ltd of London. marketingQED has previously hosted seminars with Stephen Few and offers tools, training and support services for the marketing industry.
Both the introductory and advanced Tableau courses are based on Stephen’s new book, “Rapid Graphs with Tableau Software: Create Intuitive, Actionable Insights in Just 15 Days“. The Tableau Certification exam, which is issued by Tableau Software, is available at the conclusion of the advanced class. The courses also integrate the principles of communicating with graphs, visual data exploration and dashboard design from Stephen Few’s books. Click here for locations, dates, course highlights and more.
Add Your Comment HereEconomic Indicators and S&P Composite Returns from 1901-2008
A Dashboard to Explore Past, Present and Future Results by Year
When creating a dashboard, two critical questions to ask include, “what are the right metrics” and “what collection of graphs will optimize exploration and understanding from a complex relationship between multiple metrics”? This example uses historic economic and stock market data to explore these concepts and to provide powerful insights into stock market patterns relative to economic conditions. This interactive dashboard is powered by tableau public, a new service of Tableau Software. One means of interacting with this dashboard is data point brushing, highlight data in a part of the dashboard by single-clicking and dragging your mouse across data points of interest.
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Selecting the right metrics can be difficult but is a vital step to improve insight. Frequently, tradition dictates which metrics people are accustomed to receiving for a particular subject. However, these metrics could leave out vital pieces of information making the standard metrics potentially misleading. For example, many stock market discussions ignore or minimize the impact of inflation on historic returns. To understand the stock market over extended time periods, inflation can severely skew interpretation as inflation has varied widely over the past 100 years in the US.
I recently pondered the value of a great analyst to a mid-sized public company (revenues around $1-2 billion.) Based on my experience at multiple companies, I estimate the productivity, typical project benefits, and costs of an average, good and great analyst. The differences in the return to a company are staggering with great analysts yielding double the ROI of a good analyst and triple the ROI of an average analyst!
My conservative estimates of analyst project results (annual value to the firm) are $460k for average analysts, $1.2m for good analysts and $3.1m for great analysts!
There are two primary drivers behind the much higher value produced by great analysts (illustrated in the following graph):
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Thanks for all of your kind comments and wonderful feedback! I will try to get back to as many of you as the last few weeks of writing the book allows!
Visual Data Mining: Finding Patterns and Key Insights in Online Marketing Data
Date/Time: Already Occured- 6/11/2009 Read the rest of this entry »
Presented by: American Marketing Association
Sponsored by: Tableau Software
Executive Summary
Which “green” activities are consumers performing in their everyday lives? Activities that-
• Save them money?
• Are easy to do?
• Are the most beneficial to the environment?
• Some combination of the three?
By combining insights from a recent survey of consumer behavior with expert opinion on green activities I found that:
• Activities that experts rank as the most beneficial for the environment are not always performed frequently by consumers.
• Economic benefit to the consumer is a stronger predictor of frequently-performed activities than environmental benefit.
• However, convenience to the consumer is the best predictor of green behavior!
Decision-makers for sustainability programs can tailor this method to their particular location by:
• Compiling a list of green activities specific to their region.
• Surveying local consumers and experts.
• Altering which dimensions are included in assessing the importance of various green activities.
“Newcomer” communities can maximize the impact of launching their green programs by:
• Prioritizing activities that are convenient and economical for the consumer.
• Motivating consumers with educational programs and incentives.
• Waiting until the environmental program has gotten off the ground before encouraging activities that are low in convenience and economic benefit- unless they can be financially subsidized.
Newcomer Communities
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→ 1 Comment- Add YoursAfter reading several articles, I decided to add my help for wayward singles seeking the right city to call home. Following in the footsteps of work in the New York Times and Sperling’s BestPlaces, I seek to create a visually intuitive presentation about the “best” place to be single. In particular, I seek to find the best cities based on concentration of singles and offer insights about cities with better odds for women and men- with some surprising results!
I hope this is a fun topic for everyone and a useful reference for some!
The presentation with maps: click here for presentation.
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