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Practical Analytics for Better Decisions

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Cool video of animated Freakalytics logo opens Tableau Customer Conference 2011

Who said that analytics can't be a fun way to start your day? Tableau animated our dashboard at http://www.freakalytics.com/snp-pub-freak/ and set it to the music of Journey! Awesome job Tableau and a great way to kick-off the conference!






Click here to watch the video!

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iPad & tablet competitors profit estimates through 2015 – building on Gartner unit estimates

GigaOM’s recent article on the growth of the iPad and overall tablet-related OS market inspired me to take their forecasts one step further- actual profit estimates through 2015 per major player in the article.
 
My forecasts are indeed rough, but attribute higher and lower profits to the various vendors based on the nature of their product, likely price point and direct or indirect control they will have over the actual distribution of their platform. For example, Android is expected to be heavily partnered for their distribution (the upcoming Kindle is just one example), this implies lower profit per unit. Meanwhile, Apple with their early market lead and total control over the tablet sales implies higher profit per unit sold. Regardless, these are rough estimates, but fascinating to consider. Most incredible

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Helping a social media expert- just 30 minutes with Tableau

While working hard on a busy weekend, I decided to take a “break” from our upcoming book and client work to spend 30 minutes to help and surprise a newer user of Tableau- social media expert Justin Flitter of New Zealand. He is new to Tableau Public and had started off with a look at some social media metrics by country. Here is a snapshot of his initial work:
 

 
 
 
After reviewing his initial workbook

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Dashboards podcast for journalists- ideas & examples with Journalytics

Episode Overview: Hosted by Journalytics, we discuss the utilities and pleasantries of Data Visualization and Dashboards. During our conversation we discuss several specific examples of dashboards in the news. Click here to listen on the Journalytics web site.

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Map dashboard, state budget shortfalls for 2011, just 30 minutes with Tableau

Time magazine recently published a map of state budget shortfalls for 2011 by state. While this was a good attempt, I thought it would be informative to show this data in Tableau to offer additional insight. The image of Time’s map is not as clear as a regular scanned image since I used my iPhone- taking the photo on a flight!

There are three primary areas for improvement

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Dashboard tips by example- maps to inform, standard and novel approaches

Dashboards developed for clients frequently incorporate maps. Tableau offers quick, simple yet insightful mapping capabilities out of the box.

I have noticed that many maps used in my client’s dashboards attempt to display continuous measures. Examples include sales in the past quarter, year to date expenses versus budget or number of open sales opportunities. All of these metrics have shared issues in maps- a small range of the metric may be the dominant value in the display, making it difficult to differentiate amongst the values on the map.

In this post, I will review some common and novel approaches to mapping this type of metric.

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Dashboard tips by example- bar charts as cascading filters

This dashboard, a Customer Sales Dashboard for a boutique winery, offers one strategic view of key questions asked by winery management. Information such as amount of sales attributed to various marketing programs, estimated profits by customer segment and number of customers acquired during each of the last four years is displayed.

Using a series of cascading filters based on key customer attributes

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Simple Dashboard Design Strategies Presentation and Making Oil Personal Dashboard

The “Simple Business Dashboard Design Strategies” presentation can be downloaded here. I am presenting this presentation today at 4 PM Pacific on Stacey Barr’s Measure and More Webinar.

The dashboard example in this presentation is available below.

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