View and interact with the strategic customer sales and analyst exploratory dashboards below, both hosted by tableau public.
Read Eileen’s white paper, “Visual Management of Marketing Programs“, for detailed explanations on maximizing Marketing ROI with visual marketing dashboards.
For practical, tested in the trenches advice on creating great dashboards for marketing programs, view Stephen’s Dashboard Nirvana webinar.
In this case study, we used customer demographic and sales databases from a boutique winery in combination with Tableau Software
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Number 6
Waterfall chart examples with detailed instructions on creating them with your own data in Tableau
Waterfall Chart in Tableau and a Superior Alternative…
Number 5
Do your New Year’s resolutions have you wondering where your money goes? Here’s a snapshot of the average American and their spending habits
How the average American spends their income
Number 4
Trying to figure out how to share customer segmentation and lifetime value insights with your business team?
Customer Segmentation and Lifetime Value Analysis
Number 3
Where’s all that oil money going? Which countries are very dependent on oil imports? Which countries have so much oil their citizens will never need to work?
Visual Metrics to Inform: Petro-Wealth Importance by Region and Country
Number 2
A shocker at number 2 since this post is several years old, a testament to the popularity of SAS and the power of SAS Enterprise Guide,
The Joy of SAS Enterprise Guide
Number 1
And, the top blog post with props to Ellie Fields and Chris Stolte at Tableau for their strong editorial review and support, a 100 year dashboard of S&P stock returns and the historic investing environment S&P Composite Stock Market Returns Dashboard
Wishing all of you a happy, successful 2010! Thanks to our many customers and readers for all of your support! Finally, a special thanks to all of our friends at Tableau Software and SAS!
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This was presented at the Tableau Conference 2009. It is about the tremendous opportunities to leverage customer segmentation and lifetime value data at the individual customer level. Click here for the presentation.
Identifying segments for every customer can unlock long-hidden value for your marketing team. Combining this information with Tableau creates a simple means for marketing owners to evaluate and improve their decisions.
A second opportunity is adding lifetime value estimates to each customer as you acquire them and as their behavior adds additional information to inform their value. With lifetime value estimates, you will gain a huge competitive advantage in evaluating your the long-term value of your marketing investments and product decisions. Are your most expensive programs just impacting short-term outcomes and only reaching lower value customers? How are your customers being affected by a blend of marketing programs over time?
Click here to see a summary view on Tableau Public which was constructed from part of the Tableau workbook used in this presentation. Many thanks to Ellie Fields at Tableau for selecting the views and publishing this summary!
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It is frustrating to see valuable information hidden in well-meaning, but uninformative charts. FlowingData.com referenced just such an article, “How The Average U.S. Consumer Spends Their Paycheck“.
The chart in the original article at Visual Economics is indeed attractive. Unfortunately, it is also very hard to understand. Key data relationships that should jump off of the chart are obscured by the donut chart and excessive chart text or “chart junk”.
Here are several accessible and simple ways to present this fascinating data. All of these examples were created with Tableau.
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Thanks for all of your kind comments and wonderful feedback! I will try to get back to as many of you as the last few weeks of writing the book allows!
Visual Data Mining: Finding Patterns and Key Insights in Online Marketing Data
Date/Time: Already Occured- 6/11/2009
Presented by: American Marketing Association
Sponsored by: Tableau Software
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