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Creating a data-driven culture in your company
A great summary of key requirements to build a data-driven culture, by Chris Stolte, Tableau co-founder:
1. Don’t fear the user,
2. Encourage corporate curiosity,
3. Manage to the outliers,
4. Measure, experiment and then measure again, and
5. Build trust and understanding.
I would add two more points, one of which Chris is too modest to state,
6. From my experience working at Netflix, no matter the level of decision-maker, ask them for the data to back up their decision and to examine the results of their decisions.
7. Deploy Tableau in your business- speed of insight is critical to the value of data in many business needs. Tableau quickly delivers beautiful insights that are understandable by all of your employees. There is no other application like it!
Read the article and see Chris’s comments first hand.
→ 3 Comments- Add YoursUpcoming April presentations and books by Freakalytics
We have several presentations and a book release in the the month of April!
We will be at the SAS Global Forum author party Monday afternoon, April 12th. “SAS for Dummies” is being released today, April 5th. I will be at the author party at the SGF conference with Chris Hemedinger (co-author) meeting other authors and SAS conference attendees.
On April 14th at 9 AM, at SAS Global Forum in Seattle, “The Future of Marketing Analytics with SAS Enterprise Guide“.
On April 14th, we are also
Read the rest of this entry »
Presidential Election Results with SAS Maps and Tile Charts
SAS 9.2 is a big leap forward in many areas. One of them is a variety of new graph types and easy access to creation in SAS Enterprise Guide 4.2. I think these two charts offer a fascinating look at the 2008 Presidential Election Results using SAS Maps and Tile Charts from the upcoming book, “SAS for Dummies”, updated for SAS 9.2 and available for purchase this Spring!
One of my favorite new examples added to the 9.2 edition of the book shows the 2008 presidential election results in two views: a map of the US with the winner by % margin of victory and a tile chart showing the state size, the winner and their % margin of victory. Due to the black and white nature of the book, these are shown in grayscale in the book and here on the blog.
2008 Presidential Election Results on a Map, Winner by State with Margin of Victory Read the rest of this entry »
Your favorite Freakalytics blog posts of 2009!
Number 6
Waterfall chart examples with detailed instructions on creating them with your own data in Tableau
Waterfall Chart in Tableau and a Superior Alternative…
Number 5
Do your New Year’s resolutions have you wondering where your money goes? Here’s a snapshot of the average American and their spending habits
How the average American spends their income
Number 4
Trying to figure out how to share customer segmentation and lifetime value insights with your business team?
Customer Segmentation and Lifetime Value Analysis
Number 3
Where’s all that oil money going? Which countries are very dependent on oil imports? Which countries have so much oil their citizens will never need to work?
Visual Metrics to Inform: Petro-Wealth Importance by Region and Country
Number 2
A shocker at number 2 since this post is several years old, a testament to the popularity of SAS and the power of SAS Enterprise Guide,
The Joy of SAS Enterprise Guide
Number 1
And, the top blog post with props to Ellie Fields and Chris Stolte at Tableau for their strong editorial review and support, a 100 year dashboard of S&P stock returns and the historic investing environment S&P Composite Stock Market Returns Dashboard
Wishing all of you a happy, successful 2010! Thanks to our many customers and readers for all of your support! Finally, a special thanks to all of our friends at Tableau Software and SAS!
Add Your Comment HereRecommended Books for Analytics and Visual Analytics
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Reviews of Stephen’s latest book, “Rapid Graphs with Tableau”
“A great work – this is going to be a much loved book.”
Marc Rueter- Director of Sales Consulting, Tableau Software
“A must read for anyone interested in Tableau. Clear explanations, practical advice and beautiful examples…”
Elissa Fink – Vice President of Marketing, Tableau Software
Back Cover Text
Tired of boring spreadsheets and data overload from confusing graphs? Master the art of rapid graphs with Tableau Software. Tableau is designed with one goal in mind – to give you the power to quickly explore and understand your data so that you can use your results in a wide variety of real-world situations. After learning Tableau, you will be able to clearly communicate your findings with audience-friendly graphs and tables.
“A picture is worth a thousand words” is a common saying that is more relevant today than ever as volumes of data multiply and the need for easy access to answers becomes more critical. From simple yet stunning graphs to vibrant multi-graph views capable of communicating incredible insights, this book will cover the extensive range of Tableau capabilities in easy-to-follow examples. Learn the scope and flexibility of this powerful application in just 8 days and go beyond the traditional limits of data presentation!
Please note, the cover image will take several days to appear on Amazon. The back cover image of the book is lower in this post.
Gain a working knowledge and broad overview of the most powerful analytic platform- SAS!
Jonathan Koomey’s masterpiece on thinking and working analytically- truly exceptional for anyone interested in analytics!
Stephen Few’s latest work- merging the world of visualization and analytics brilliantly!
Stephen Few’s book on dashboard design- principles for good design that will inform and delight your audience!
This was the first book I read by Stephen Few. This helped change my thinking on how people perceive and process information. Using these principles also helped me to significantly improve my presentations and ability to explain complex analytic results in simple, actionable tables and graphs.
Listen to the Analytic Talk Show with Stacey Barr
“A Week in the Life of an Analyst Rock Star: Using Analytics to Dramatically Boost Bottom Lines“
You can download the examples discussed here (Adobe PDF file). Once you have the examples downloaded, click here to listen to the recorded webcast (download as an MP3 file).
The case studies and topics discussed on this webcast include:
- How a niche winery analysed it’s customer segmentation using the Customer Lifetime Value metric and dramatically increased it’s marketing ROI
- An oil and gas reserves case study that demonstrates the emerging value and impact of using analytics and powerful metrics visualisation in journalism
- How analytics reveals strategies for maximising the uptake in a community of “green practices”
WITH: Stacey Barr and Stephen McDaniel, co-founder of Freakalytics, LLC and author of “Rapid Graphs With Tableau Software” and “SAS for Dummies”. Stacey is “The Performance Measure Specialist” from “Down-Under” and is a recognized expert at how simple improvements in performance measurement can radically improve your business. Stacey was delightful to work with and I encourage you to visit her website for advice on making measurements powerful, easy and fun!
Add Your Comment HereData warehousing success- 100% Vision / 80% Tactical / 20% of the Work
My Background in Data Warehousing
I have been involved in the creation, development, and maintenance of seven data warehouses through the years- one of them before I even knew about the term “data warehousing”! I have built them with SAS and Oracle, SAS alone, Informatica and Oracle, Oracle alone, and SQL Server.
I have also visited many companies as an adviser, consultant and user of their data warehouse. In these many visits, I have seen some successes and many failures. Often, the failures could have been prevented with some key guiding principles.
Data Warehousing or Enterprise Data Integration?
Data warehousing is now known by a new buzz word, Enterprise Data Integration. In fact, SAS recently renamed SAS ETL Studio as SAS Data Integration Studio (they also added some new features around the EDI area, one new feature was around continual data acquisition so that near real time data feeds are available in the data warehouse.) Another great part of SAS EDI is SAS Data Quality, this should be a consideration throughout the entire process, but I won’t directly comment about data quality in this post. Since most people still use the term data warehousing, so I will keep the popular terminology over the analysts and even SAS.
What Does it Take to Build a Successful Data Warehouse? Read the rest of this entry »
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