Freakalytics®Practical Analytics for Better Decisions |
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Our passion at Freakalytics is to help you explore, understand, communicate and make better decisions using your data. Freakalytics, LLC was co-founded by Stephen McDaniel and Eileen McDaniel, PhD. Some of our achievements to date include:
Teaching in 40+ cities as the Tableau Certified Premier Training Partner,
Faculty at the American Marketing Association and TDWI,
Frequent presenters and instructors at Tableau and SAS conferences,
Authors of The Accidental Analyst – Show Your Data Who’s Boss,
Authors of Rapid Graphs with Tableau,
the Rapid Dashboards Reference Card and
SAS for Dummies.
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Eileen McDaniel, PhD, is Co-Founder and Managing Partner of Freakalytics, LLC, specializing in analytical training that empowers people to get the most out of their data and take decisive action to solve problems in their daily work. She is lead author on the upcoming book The Accidental Analyst: Show Your Data Who’s Boss and co-author of Rapid Graphs with Tableau Software 6 and the Rapid Dashboards Reference Card, also available as a mobile app, and leads the development of course training materials. As a former scientific researcher, Eileen realized that business analysts lack the formal step-by-step method that scientists use to collect and analyze their data, which inspired the analytic framework in The Accidental Analyst.
As a Tableau Certified Professional and a Tableau Certified Premier Trainer, Eileen co-authored the original Complete Tableau Training program, the Dashboard Design course taught at Tableau Conferences and our American Marketing Association course, Customer Behavior Insights through Marketing Dashboards. Eileen is passionate about helping people generate relevant, actionable and broadly accessible visual analytic insights to help improve business decision-making. She has an MBA Certificate in Marketing Analytics from the the University of Washington- Seattle and a Ph.D. in Ecology from UNC- Chapel Hill. Her Ph.D. research focused on the intersection of applied social and environmental sciences, developing practical yet effective management solutions that united the community, environmental managers and scientists to improve resource management.
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Stephen McDaniel has over 20 years of experience as a teacher, consultant, leader, innovator and author in the fields of visual analytics, business intelligence, data warehousing and data mining. He is co-author of Rapid Graphs with Tableau Software, SAS for Dummies, The Accidental Analyst and has been on the faculty of the American Marketing Association and TDWI. As a Tableau Certified Premier Trainer, Stephen co-authored the original Complete Tableau Training program and has taught at a wide variety of companies, conferences and cities.
Stephen has worked with and been an invited instructor at many leading organizations, including:
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How to contact Freakalytics:
Freakalytics™, LLC
3518 Fremont Ave N # 406
Seattle, WA 98103
Phone (206) 588-1678 (USA)
Fax (206) 535-2405 (USA)
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