Freakalytics™

Rapid Analytics to Explore, Understand, Communicate & Act

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Our passion at Freakalytics is to help you explore, understand, communicate and act on your data.

Freakalytics, LLC was co-founded by Stephen McDaniel and Eileen M. McDaniel, PhD.

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Stephen McDaniel has over 20 years of experience as a teacher, consultant, leader, innovator and author in the fields of visual analytics, business intelligence, data warehousing and data mining. He is author of “Rapid Graphs with Tableau Software“, “SAS for Dummies“ and is an instructor for the American Marketing Association.

As co-founder of Freakalytics, LLC, a Tableau Education Partner, Stephen regularly teaches public and on-site Tableau courses. Freakalytics was founded to help people learn how to take quick, decisive, yet informed action in their business. Freakalytics offers data warehousing, visual analytics and dashboard consulting with a strong emphasis on client empowerment.

He has worked with and been an invited instructor at many leading organizations, including:

• Netflix
• UC- Berkeley
• Tableau Software
• EBay
• State Farm
• Eli Lilly
• SAS
• The US Department of State
• Best Buy		 • American Express
• Yahoo!
• Duke University
• The US Department of the Treasury
• Amgen
• Fidelity Investments
• Target
• Glaxo SmithKline		 • Microsoft
• IMS Health
• Oracle
• Pfizer
• Boeing
• Loudcloud and
• Brio Software.
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Co-founder Eileen McDaniel is a consultant, educator and frequent editor in applied visual analytics and marketing analytics. Eileen has a graduate-level Certificate in Marketing Analytics from the M.B.A. Program at the University of Washington- Seattle and a Ph.D. from The University of North Carolina-Chapel Hill. Her research focused on the nexus of applied social and environmental sciences and centered on uniting the community, environmental managers and scientists to develop practical management solutions. Eileen won several fellowships and grants, a national research award and an excellence in teaching award at UNC- Chapel Hill.

Eileen has published white papers on applied marketing analytics with Freakalytics and Tableau Software. She was the editor of “Rapid Graphs with Tableau Software“ and a reviewer of “SAS for Dummies“. Eileen also spearheaded the course development for all Freakalytics public training materials. Eileen is passionate about helping people generate relevant, actionable and broadly accessible visual analytic insights to help improve business decision-making.

How to contact Freakalytics:
Freakalytics™, LLC
3518 Fremont Ave N # 406
Seattle, WA 98103
(206) 588-1678
“Info” + “type @ symbol” + “Freakalytics.com“