Effectively Communicating Survey Data: Beyond Text Tables and Pie Charts
A review of an article from Investor’s Business Daily and recommended improvements is covered in this presentation. The topic of the article is “Obama Terrorism Grade”, a summary of a survey conducted in early April, 2009 by Technometrica Market Intelligence.
The Results are summarized three ways in the article:
- Overall for all respondents
- By political party
- By ideology
Two presentation methods are used:
- Pie chart
- Two text tables
Weaknesses of the chosen presentation method are covered and recommended improvements are shown.
Sample from presentation:
IBD 20090427 Obama Terrorism Grade Technometrica Market Intelligence
The presentation is available here in Adobe PDF format.
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Tags: Articles · Data Tables · Graphs · Home · Insights · Politics · Polls · Principles · Surveys · Tableau1 Comment
Posted on May 3rd, 2009 by


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I really like this example and will definitely share it with my survey team.